Case Study:

January 1st 2020

Wave Oxygen

WAVE OXYGEN

About Case Study

Waveoxygen is a company from Bangalore. Started as a short term venture, we helped take the company from an idea to laying a concrete foundation to build upon. Level took the existing logos and website and improved upon them to create a more visually appealing brand.

Task:

Launch waveoxygen into the market by rebranding, aqusition of a manufacturer and selling out stock.

Challenges:

Competing with US and German companies as well as getting the company launched within a short notice.

Caveats:

To personalize the brand to how the founder had envisioned the company's visual identity to be.

Chapter 1: Branding

Website/platform: https://waveautomation6.wixsite.com/thewaveoxy

Packaging: The following is the package designed

Wave Oxygen Private Limited., Site No-9 Snehalatha Arcade, Door-101, 1s Floor, 13th A Main Rd, near Alliance University Campus, NS Palya, BTM Layout, Bengaluru, Karnataka 560076

Chapter 2: Manufacturing

The following process involved getting in a manufacturer mentioned above on board. Placing an initial order of 1000 Canisters then acquiring 3000 more . Finding the right pricing structure and selling the product with sustainable margins.

Cost of manufacturing/packaging/transportation of product: INR 130

Selling Price of product: (Wholesale) INR 250 (Retail) INR 550

(Note: Due to Covid 19: the canisters were sold at a premium of INR 2200)

RESULTS

What we were able to achieve at the end of our project

Establishing business

We were able to develop the business from the ground up and establish a strong and credible brand before penetrating the market.

Raise Funding

Level made it easier to approach potential investors and helped sustain this short term business venture for greater profits.

Revenue Generation

Waveoxygen proceeded sell out their entire stock which was manufactured in a span of 2 months before dissolving the business.